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Case Code: LDEN127
Case Length: 15 Pages 
Period: 2005-2017    
Pub Date: 2018
Teaching Note: Available
Price: Rs.400
Organization : Stayzilla
Industry : Hotel Aggregator
Countries : India
Themes: 
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Yogendra Vasupal – The Rise and Fall of Stayzilla

 
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INTRODUCTION

 
On February 23, 2017, in an incident that shook the Indian start-up fraternity, Yogendra Vasupal (Vasupal), founder CEO of Stayzilla, a hotel aggregator and online travel advisory firm (OTA), was arrested on allegations of fraud . Jigsaw, an advertising firm, which was one of its creditors, alleged that Stayzilla had evaded payables to the tune of USD 0.27 million. Stayzilla, which was founded in the year 2007 and had convincingly expanded pan India with 25,000 rooms and more than 4000 properties, abruptly shut down its operations on March 14, 2017 .

Its extensive efforts to create a market as well as find new consumers took a toll on Stayzilla, compelling it to burn its cash at double the rate at which it generated revenues. The discount model that was rampant in the Indian hospitality industry made it tough for Stayzilla to recoup what it had put in. ..

 

 
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